J Balvin - Que Locura (Official Live Performance) | Vevo
That grin from the cover photo pretty much tells you the story. On ‘JOSE,’ J Balvin is out to have a good time. The Colombian superstar’s sixth studio album is one of those go-everywhere programs that makes the reggaeton hero seem like a versatile experimentalist while sustaining all his global street cred. From the saucy dembo of “Perra” to the personal deets of “7 de Mayo,” he throws a wide net and delivers some of his most engaging work. We’ve been planning to capture some of ‘JOSE’’s stellar tracks in performance for months now (as we did in 2020 with the ‘Colores’ material) and in August we had our shot, as both Balvin and Vevo took over sections of New York to render their creative collab. “Que Locura” was shot on the edge of the East River in Williamsburg, the chill vibe of a Brooklyn summer evening in full effect - a nice follow-up to our series' first release, "Suerte." "It was an amazing experience working with the Vevo team to bring my new album to life visually, and I'm grateful for their continued support following the ‘Colores’ campaign we did together,” says the Medellín native. “This album is very important to me. I felt like I just wanted to make songs that I would want to hear as a music fan, as Jose, not J Balvin." Our celebration of Latinx Heritage Month begins with a blast. Be sure to share "Que Locura" and its predecessor with other Balvin fans, and follow the Vevo social accounts for updates on upcoming Balvin performances premiere dates.
Executive Producer: Micah Bickham Executive Producer: JP Evangelista Executive Producer: Ed Walker Director: Kyle Goldberg Associate Line Producer: Maddy Schmidt Creative Producer : Tomas Alvear Contrast Films EP: Jordy Wax Line Producer: Cole Brian Producer: Haley Sliger Producer: Matt Campbell Produced by Contrast Films Director of Photography: Mack Fisher Gaffer: Jay Warrior 2nd Unit Camera: Skyler Brown AD: Yuma Shishido A1: Casey Graham A1: Jake Bolles A2: Joseph Macias Mixing Engineer: John Buitrago Monitor Engineer: Hugo Pinzon Playback Engineer: John Cardona Mastering Engineer: Fernando Argento Locations: Tony Flynn Photography: Sam Leviton Production Design: Pili Weeber Editors: Andrew Ros and Austin Prahl Colorist: Taylor Black Post Supervisor: Michael Colman Project Manager: Dominic Siri Design: Sydney Emery, Dominique Falcone, Nick Resnicow 'Tiny' font by Jack Halten Fahnestock & Velvetyne Type Foundry Music + Talent: Gabby Prisciandaro and Julie Fernandez